Alexander William Schifter

Starting a café is more than just brewing coffee and serving pastries—it's about creating a space that becomes part of a community’s daily life. Whether your vision is a minimalist espresso bar or a cozy rustic hangout, choosing the correct location plays a defining role in your journey. The right spot can drive foot traffic, build customer loyalty , and create lasting success. But finding that ideal location takes more than a Google Maps search or a gut feeling—it requires strategy, analysis, and a deep understanding of your business goals. Knowing Your Brand and Customer Base Before looking at real estate, you must define who you are as a brand. Are you offering artisan coffee for the discerning connoisseur? A fast-paced grab-and-go outlet for commuters? A laptop-friendly space with Wi-Fi and power outlets for remote workers? Or a warm, welcoming corner café for locals and families? Your brand identity will directly influence where you should set up shop. Once you've clearly ...

Expanding your coffee shop business can be an exciting opportunity for growth and increased profits, but it requires thoughtful planning and execution. Whether you're looking to open new locations, enhance your menu, or improve customer experience, applying the right strategies will help ensure success. Below are some key strategies to help you expand your coffee shop business while maintaining quality and attracting new customers. Maintain High-Quality Standards Across Locations As your coffee shop expands, it’s vital to maintain the same high standards of quality that made your original shop a success. Consistency is key to building customer loyalty, and the quality of your coffee, food, and service should be uniform across all locations. Standardize your recipes and implement training programs for all staff to ensure that every cup of coffee tastes just as good as the last. Investing in top-quality equipment is also essential for delivering the best possible product. Consider p...

In a subscription-based business model, Chief Financial Officers (CFOs) wear multiple hats that go far beyond traditional bookkeeping. An educative approach begins by clarifying the CFO’s core responsibilities: setting up accounting systems that recognize revenue over time, ensuring compliance with standards like ASC 606, and creating transparent financial statements. These elements form the backbone of decision-making, enabling founders and board members to grasp the true health of their SaaS startup. Next, the CFO becomes a strategic partner by translating raw data into actionable insights. By collaborating with heads of sales, marketing, and product, the finance leader helps define unit economics—metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and payback periods. This partnership ensures that every department understands how its activities feed into broader financial goals. In turn, teams can prioritize initiatives that deliver the greatest return, ...